AK Technologies
Website Redesign
AK Technologies provides customized, physical electronic security systems to commercial businesses nationwide. Founder Matt Sturdivant, having worked for a large security integrator himself, saw a need in the industry for a more hands-on approach from a trustworthy company that tailored its services to meet the unique, specific needs of its clients. By treating its partners as not just a one-size-fits-all number, AK Technologies is reshaping the landscape of the industry and setting itself apart from other commercial security integration companies.
After four years of rapid growth, AK Technologies had solidified a core team that could handle the expansion, and was ready to take the leap into really marketing the business. One major shift had been the change of name from AK Telecom to AK Technologies. The company had purchased the domain for it, and was in the process of updating all staff email addresses to reflect the change. As such, there was an urgency to migrate the existing website to the new domain name to avoid confusion and begin the process of rebranding the website. In addition to the name and style updates, AK Technologies’ business model had changed from focusing on being a labor provider for other integrators, to becoming an integrator themselves. This shift needed to be reflected in the new website’s content. The team at AK Telecom used Squarespace to maintain their current website, and was in search of a web designer familiar with the platform to spearhead the overhaul. Fabelle Creative fit the bill.
AK Technologies expressed a desire for their new website to come across as more professional and serious than the somewhat cheesy way it had appeared before, as well as incorporate the new style of the logo and better represent the services they offer. This was accomplished by downplaying the brighter blue in the color palette, using it only for smaller pops of color. Angled dividers were added between sections to be reflective of the lightning bolt in their logo, and custom icons of the same lightning bolt were created to be used as bullets and points of interest throughout the site. Shifting glass-like animations on background images were used to elevate the feel of the site to be high-class and clean. Fabelle Creative worked closely with AK Technologies to reorganize the pages and text, and replace irrelevant images so that the content better communicated their message. And most importantly, the one-month process was smooth and pleasant on both ends, with the added bonus of finishing ahead of schedule—just days after the New Year.
