Grand Ol’ Christmas Show
The Grand Ol' Christmas Show is a tribute to the original, traditional, one hundred-percent, red-blooded, two-fisted, all American old fashioned Christmas Show. The show’s hosts were in need of a website refresh before ticket sales went live in October. As sponsors were directed to the site and visitors began searching for tickets, it was critical that the site be user-friendly, easy to navigate, and visually appealing.
The previous website was cluttered, confusing, and had multiple glitches when visited from mobile devices. Its makeover involved the following:
Simplifying the menu bar to prioritize Tickets, Dates, and Sponsors
Reorganizing content so key information was easier to find
Ensuring that content and calendars were up-to-date
Visually de-cluttering all pages by using a cleaner font hierarchy
Creating a more approachable atmosphere on the Home page by adding more "white space," swapping out photos, and limiting the use of busy parallax backgrounds
Fixing all glitches and broken links
The result: a website that tells potential sponsors that the Grand Ol' Christmas Show is worth investing in, and entices visitors to click that "buy now" button without hesitation.
