Work
Keyed Energy
Keyed is an upstart energy drink company whose product is designed to alleviate fatigue and anxiety using health-conscious ingredients. Uniquely blended with this touch of sincerity is a bold rebelliousness and edgy humor that engages its audience through irony and cynicism. Sherwood Fellows partnered with Fabelle Creative to bring Keyed’s brand identity to life and create packaging that speaks for itself.
TinySaints
TinySaints makes the saints tiny so that every human heart can feel the simple joy of a life lived closer to Christ. The well-loved charms manufacturer was in need of expanding their brand assets without losing the original look and feel of their identity image. Sherwood Fellows put me to the task of brainstorming visual directions and laying out the company’s brand guide, as well as developing various assets such as social media post templates.
Heartbreak City Stripped
From its early beginnings playing free shows at hole-in-the-wall Cheatham Street Warehouse to opening for Bob Seger, Blue Water Highway has taken center stage in the Americana music scene. The moody album design we ended up with for their newest record echoes the bluesy, natural, and intimate sounds of Heartbreak City Stripped.
CATI Armor
CATI Armor – manufacturer of the world's most ergonomic multicurve AR500 and AR600 steel core body armor – needed a logo redesign that could be used as a stencil to spray paint their products with.
Primordium, A Novel
The truth is, people do judge books by their covers. You can have an extremely well-written, engaging story—but if its formatting screams "amateur," people will assume the content is, too. Good books deserve good design.