TinySaints
Brand Refresh
TinySaints makes the saints tiny so that every human heart can feel the simple joy of a life lived closer to Christ. The well-loved charms manufacturer was in need of expanding their brand assets without losing the original look and feel of their identity image. Sherwood Fellows put me to the task of brainstorming visual directions and laying out the company’s brand guide, as well as developing various assets such as social media post templates.
The original branding was sweet and simple: blue and yellow colors, and a logo featuring a heart with a halo over it. We took this to the next level by expanding on the existing colors with additional accents, adding the logo’s halo over header text, developing soft, swooping graphics to keep visuals from being too rigid, and incorporating cute cloud illustrations to give a context of the heavenly spaces in which the Saints live.
This brand was fun and challenging to work on, and it wasn’t long before I was hooked on their adorable charms. I have St. Luke, St. Bernadette, St. Therese, St. Anthony, and St. Jude. Which TinySaints adorn your keychain?
