Work
Vetraio
Vetraio’s name, derived from the Italian word for "glassmaker," signifies their commitment to telling profound stories for a confused and noisy world. Just as a vetraio crafts stained glass to transform light into a spectacle of stories, they craft films to cut through the noise, pierce the heart, and catalyze action. Vetraio’s purpose is to shine a light on the missions that matter, conveying purpose and rallying support with unparalleled clarity and resonance.
Keyed Energy
Keyed is an upstart energy drink company whose product is designed to alleviate fatigue and anxiety using health-conscious ingredients. Uniquely blended with this touch of sincerity is a bold rebelliousness and edgy humor that engages its audience through irony and cynicism. Sherwood Fellows partnered with Fabelle Creative to bring Keyed’s brand identity to life and create packaging that speaks for itself.
Metanoia Catholic Coaching Foundations
Metanoia Catholic is a coaching program that works with students to discover their talents, overcome their obstacles, and live the life God has planned specifically for them. They baptize secular coaching methods with a Catholic perspective, because to grow successfully in life and work, one also must grow spiritually.
Textile Wildlife Art
Janine Heschl, operating as Textile Wildlife Art, uses a sewing machine to create unique photographic embroidery portraits of wildlife, inspired by the beautiful diversity of colors and patterns in every species in nature. With a heart for charity work and activism, Janine serves a tight niche of art collectors who appreciate wildlife and the art of embroidery, conservationists, and ecotourists. Janine needed a logo to take her artwork to the next level of professionalism.
Train Everywhere
Train Everywhere is an online mind and body fitness platform that makes whole-person wellness development accessible and achievable to anyone, anywhere. Founders Joe and Britt came to me in need of a portal for people to acquire membership, access video and blog-type exercise content, and interact with products.
Life of Purpose Planner
Writing things down is a scientifically-proven way to off-load your brain and gain peace and focus. Unlike your typical planner, The Purpose Planner is designed for more than just keeping a schedule—it facilitates a way of life. Made in Italy with recycled leather, the workbook is broken into sections for preparation and reflection on a monthly, weekly, and daily basis, and includes a project task organizer and habit tracker as well to help you excel in both what you do and who you are.
A Whitewashed Tomb
My debut novel, A Whitewashed Tomb, was a labor of love that challenged not only my writing, but also my graphic design and layout skills. Rather than publishing traditionally, I decided to do everything myself: from the cover design to the interior layout, Kindle formatting, and marketing materials.
Come, Holy Ghost
The Ordinariate of the Chair of Saint Peter was in need of design work for a Pastoral Letter on the Holy Spirit, to be mailed to all Ordinariate Parishes and Parochial Communities. The magazine-style mailer needed to find a balance between appealing to a more traditional audience, while utilizing clean, modern styles.
TinySaints
TinySaints makes the saints tiny so that every human heart can feel the simple joy of a life lived closer to Christ. The well-loved charms manufacturer was in need of expanding their brand assets without losing the original look and feel of their identity image. Sherwood Fellows put me to the task of brainstorming visual directions and laying out the company’s brand guide, as well as developing various assets such as social media post templates.
Top 9 Projects of 2019
2019 was a year of growing pains, which produced some of my finest work yet! It’s been an honor working with all of my incredible clients. Here are the top nine projects of the year.
Heartbreak City Stripped
From its early beginnings playing free shows at hole-in-the-wall Cheatham Street Warehouse to opening for Bob Seger, Blue Water Highway has taken center stage in the Americana music scene. The moody album design we ended up with for their newest record echoes the bluesy, natural, and intimate sounds of Heartbreak City Stripped.
CEDE: Catholic Entrepreneurship & Design Experience
It’s easy to make a brand that’s pretty and plays it safe; and it’s another thing entirely to push the boundaries of what’s “normal” to achieve something truly new and unique. That requires boldness, courage, and a willingness to take risks. Since CEDE plans to invite students to do the same, it’s fitting that their branding reflects that.
Radical Love, Radical Mission
The Catholic Diocese of Dallas was in need of a report to share the results of their Convocation on Youth, Campus, and Young Adult Ministries and Vocational Discernment. The theme and title of the publication was Radical Love, Radical Mission: Being bold and creative in response to the pastoral needs of youth, young adults, and families in the Diocese of Dallas.
The 635: Mirror, Mirror
The mission of the 635 is to provide young adults in the Dallas area, regardless of their faith backgrounds, with an undeniable sense of belonging, a safe space to encounter God, and access to a supportive Christian community. In association with Sherwood Fellows, I helped develop the theme and designed a poster for The 635’s 2018 fall series: Mirror Mirror—in which six young adults get real about social media, comparison, and each other.
Sherwood Fellows
Sherwood Fellows is a creative agency that helps brands create the tools, stories, and community that will make their mission a success. After working with them on various collaboration projects, I was thrilled when they asked me to head up their website redesign.
Essence: Assault on the Mind
Essence: Assault on the Mind is the first of a science-fiction crime novel series following FBI Agent John Rocco. In this episode, Rocco faces a dangerously brilliant neuroscientist who has managed to breach dimensions with his mind, and plans to use an app called eTelepathy for widespread mind control.
Primordium, A Novel
The truth is, people do judge books by their covers. You can have an extremely well-written, engaging story—but if its formatting screams "amateur," people will assume the content is, too. Good books deserve good design.
Endurance Pools & Spas, Ltd.
Endurance Pools & Spas, Ltd. needed a re-brand that adequately portrayed their white-glove professionalism, specialty services, and long-term client relationships.
Full Armor Band
Full Armor Band's new record, The Things That Last, marked a new season for the band. It was the first time they'd collaborated to write all the songs together. This label really needed to stand out from the rest.