Textile Wildlife Art
Janine Heschl, operating as Textile Wildlife Art, uses a sewing machine to create unique photographic embroidery portraits of wildlife, as well as mixed media portraits and pastel paintings, inspired by the beautiful diversity of colors and patterns in every species in nature. With a heart for charity work and activism, Janine serves a tight niche of art collectors who appreciate wildlife and the art of embroidery, conservationists, and ecotourists. Even with little to no competition among her specialty, Janine sets herself apart by her love and passion for wildlife and their conservation, her attention to detail, constant striving for growth through challenges, and ability to translate photos into thread.
The Need
A self-taught artist, Janine developed her embroidery hobby into a professional art career over the previous five years, and sells primarily over social media. Machine embroidery is at the bottom of the food chain in the embroidery industry, and exposure is difficult in such a narrow field, but Janine’s work was finally starting to be seen and sold. Her goal then became to be able to continue doing what inspires her and make a living off it, while still having enough time to spend with family. It was time for Janine to take things to the next level of professionalism.
The Solution
Janine decided to start by investing in a professional logo for Textile Wildlife Art with Fabelle Creative Co. The logo had to accomplish a few things: it needed to incorporate all her values, reflect her products’ high level of quality, mark the artwork purchased by her customers, and set her work apart as professional-level art, not just a hobby. This logo would—among other things—then be used to create a special unwrapping experience for her customers, such as handmade wooden boxes with the logo in metallic foil on top, offering a sense of luxury and class.
Rebecca took time and her expertise to develop a logo for my business, that not only suits my needs but also expresses all my values and beliefs. She managed to really dig deep into the subject matter and came up with fabulous ideas that I found very easy to work with and choose from. A very enjoyable process for me with a beyond satisfactory end result! Highly recommended company for logo design on a very personal level.
—Janine Heschl
The final logo depicts the face of a lioness—an image of the feminine fighter, the wild and free, and most importantly an indication of the primary subject matter of Textile Wildlife Art’s portraits: wild animals. The lion is also a symbol of kingship, which gives a sense of authority that speaks to the audience of donors and activists who see themselves as responsible for tending to the Earth.
The symmetrical style of the logo creates a mystical and tribal feel, using geometric shapes and lines that allude to patchwork and stitching. All of these are connected, symbolizing how we and all of nature are unified by the common thread of life. This also calls to mind the unity required for humans to rally behind a common good and build a better world together.
The lioness’s face is solemn and peaceful, adding a dramatic weight that reflects the artistic style of Textile Wildlife Art, which invites viewers to a depth of reflection on serious topics such as wildlife preservation. The stitches underneath her face collide in the shape of a heart, pointing to Janine’s value of charity.
The logo is modern and clean to imply professionalism, yet has an ancientness to it that incorporates a spiritual element, the idea that there is a blueprint underneath all of nature, designed by the “Great Creator,” to whom Janine prays before starting every art piece.
Atop the lioness’s head is a halo constructed of a presser foot, balance wheel, and bobbin spool, to further introduce sewing-related themes to the logo, as well as touch on the previously mentioned spiritual side of things. It also incorporates the symbolism of a circle, which represents the circle of life, unity, harmony, recycling and conservation.
The logo was the first step in the continual growth of Textile Wildlife Art, which later included business cards and certificates of authenticity. Future collaborations may include additional branding development and a website refresh.
